The Hague University for Applied Science is a large educational institution with programmes in and around The Hague, in the Dutch province of South Holland. The Hague University was established on September 1, 1987 after a merger between fourteen smaller institutions for higher education in the region.


The government aims to make The Netherlands more innovative, entrepreneurial and competitive. These developments have put The Hague University for a number of major challenges. To meet these challenges, the university developed a new strategic plan in 2014. The plan describes the mission and core values of the university, and sets out the route of the institution for the next six years. The Hague University asked us to indicate the priorities of the strategic plan back into an animation.


The voice-over for the animation was recorded by the director of The Hague University itself, which makes the message of the animation extra personal. The animation was used to support communication regarding the strategic plan. Besides the animation of the Strategic Plan 2020, we also made two animations about ICT & New Media; one for students and one for teachers.