Royal Philips is a Dutch electronics company. It has its headquarters in Amsterdam, but the roots of the company lie in Eindhoven. The group also produces other consumer’s electronics, lighting and medical equipment.


Philips Lighting develops several products, for people to use light therapy at home, called Energy Lights. Many people don’t know exactly whether and how these energy lights work. Philips was looking for a way to explain in a fun and accessible way how this form of light therapy works and asked us to make a explanimation.


In order to produce an animation that was in line with the Philips visual corporate identity, at first it seemed necessary to create a strictly corporate visual design style. In consultation with the department that monitors Philips corporate identity, we finally managed to design an appropriate style for the animation. The animation is used on a variety of landing pages and has been translated into several languages.