When making an explainer video, we always follow a number of clear process steps at in60seconds. Involvement of the customer is important to make a succesful explainer video, because that we we’re sure we got all the right information and matching images. The use of clear work files supports this, clients know they can rely on our experience. In sessions together with the client, we can share ideas and give proper advice.
This way, we ensure to achieve the required deadline and, of course, provide the best quality of every explainer video, time and time again. Below you can follow the process of making an explainer video. Any questions? Contact us, or check the FAQs.
STEP 1: ANALYSIS Information analysisWe start the production process with an analysis of the content of the explainer video. Clients often need to transmit a complicated message on a variety of topics, and it is our challenge to translate this into a clear and understandable explainer video. To ensure that we understand exactly what the content of the explainer video is, we invite our client for a meeting. Based on the meeting and an additional briefing, we set up an information analysis. In this document, we get to the essence and structure of the explainer video.
Step 2: Concept Style proposalNow that we understand the content, we will make a creative proposal for the form. Our experienced illustrators come up with a concept on what style best suits the matter, and what form the explainer video should have. Ideas on the narrative style of the voice-over and the visual style of the explainer video are also included in the proposal.
STEP 3: STORYBOARD Storyboard & voice-over textBased on the information analysis and the creative proposal, we'll start to write the voice-over text and draw the storyboard. The storyboard includes a series of shot images, with the voice-over text below - just like a graphic novel. After processing our customer's feedback, the storyboard is the premise of the explainer video.
STEP 4: DESIGNVisual styleIn this phase, we develop the visual style for the explainer video. Corporate identity, color, animation style; this will all be taken into account when working out one shot from the storyboard. When the client agrees with the style, the designer makes sure the other shots of the storyboard are designed accordingly.
Step 5: Animation Moving imagesThe animators breathe life into the illustrations by letting them move. The voice actor whose voice best suits the explainer video will record the voice-over - the content also comes to life. The animator will ensure that the movements harmonise with the text.
- Sound design
STEP 6: Sound design Sounds and musicThe sound design gives the explainer video its finishing touch. Also, we make a suggestion for the music of the explainer video, and we add sound effects. A door that closes without a sound looks quite strange...
STEP 7: Implementation 3,2,1 and... action!The explainer video is ready for use. We deliver the final version of the explainer video in different file formats and sizes, so users of both Mac and Windows can view the explainer video on different devices and platforms. This way we make sure your message reaches its target audience.
Explainer videos by in60seconds Taylor made for your organisation
Since the founding of our company, we've always been focussed on quality. In 2009, we coined the term 'explanimation' for short animations that communicate complex information by moving illustrations, guided by a voice-over. We consider it a compliment that the term explanimation has become a common term, and is widely used.
Nowadays, we still keep our focus on quality. Only by being distinctive, an explainer video stands out from the crowd of animations. An explainer video is still an effective way to convey a complex message, but it's not a completely new medium anymore. All the more reason to ensure that when we make an explainer video, we make sure it's rock solid.
When to use an explainer video? Provide insight, explain or promote
An explainer video can be of great added value in many different cases. For example to explain the features of a new product, or to inform employees about a company's vision or new business process. Explainer videos are a great tool to present a complex idea in an understandable way, or to present a report through an attractive visual story. Whether it is to explain, to clarify or inspire: an explainer video can bring a message to life, with the combination of words, sounds and images.
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Why choose in60seconds for your explainer video?