Our process of making of an animation always follows some clear steps. This way, we can achieve your desired deadline, and remain transparent about the process. We happily involve the customer into the process to get to the core message, because that is what it’s all about in our animations.
Do you want us to make an animated video for you or your company? Feel free to check out the steps we use to perform efficiently. If you have any questions, please read the FAQs about animations below, or contact us to make an animated video.
STEP 1: ANALYSIS Information analysisTo catch your message in an animated video, it's important that we're on the same page. To make sure that we are, we make an information analysis based on a meeting and an additional briefing. In the information analysis, we advice what information can be treated in the animation, and we show the structure we have in mind.
STEP 2: CONCEPT Concept proposalBased on the information analysis and the meeting, we make a creative concept: which style suits the message, and what kind of animation would the target audience like to see? The creative concept also includes a proposal for the narrative style, and visual style for the animation.
STEP 3: STORYBOARD Voice-over text and storyboardWhen we've chosen a creative concept together with the client, we shape the information according to that style. This translates into a voice-over text and storyboard. The storyboard outlines the images that would work well in the animation, and the voice-over text will be placed underneath - almost like a graphic novel.
STEP 4: DESIGNVisual styleIn this step of the process of making an animated video, we develop the visual style. Based on the concept proposal, we work out one shot of the storyboard. If necessary, we also take the corporate identity of the customer into account. When the customer gives his approval, we work out the entire storyboard.
STEP 5: ANIMATINGMovementsWhen the design is approved, the voice-over will be recorded by the voice actor that sounds best for the project. Also, we'll start animating: moving the illustrations. Every move is entered manually, so there will be real life brought into the animated video!
- Sound design
STEP 6: Sound designSound experiencesWhen the animation is put together well, and the voice-over is consistent with the moving images, we continue with the sound design. In this step, we add the sound effects or music that complete the animated video.
Step 7: Implementation Reaching the target audienceWhen we're done with the finishing touch, we deliver the animated video in different file formats. This way, we make sure that the animation can be seen on both Mac and Windows. We also send different file sizes, so it can be used for any desired purpose.
Animated videos by in60seconds Stories that move the target audience
Nowadays, it's much more about the 'why' behind an animated video than it was before. People only take action when they feel addressed, and really touched. The animations we make do exactly that. By doing this, we create impact to your organisation, in the form of understanding, action or engagement.
Our copywriters, designers and animators love to make good animations, and they do so with full dedication. We make sure that everything is right, and we create an interplay of a sharp text, well designed images, smooth movements and perfectly appropriate music and sound effects. You want your animation to move your target audience? So do we!
When to choose an animated video? Animations that tell a story
An animated video is perfect to get people to think, to create understanding, or to invite people to take action. An animation connects to the feelings of the viewer, and therefore comes into its own when you have the time to communicate with the target audience, such as on campaign sites, during presentations or meetings.
You want to make an animated video? This stands or falls with a good storyline, in which movement, sound effects and music perfectly interact. The complete picture has to be right, that's where the extra time and money are put into. Therefore, cooperation in the making of an animated video is more intensive than a regular animation, which you you see in the result.
How much does it cost to make an animated video?
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Can I provide a voice-over text and storyboard?
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Why choose in60seconds for my animated video?