The Goethe Institute encourages and promotes the acquintaince with the German arts, culture, and language. An important part of the Institute’s work is to provide training, to inform foreigners about the German mentality, culture and communication.


When doing business with Germans, one should be aware that there might be differences in mentality, culture and communication towards people from other countries. These differences can sometimes result in misunderstandings. The Goethe Institute asked us to catch the origin of these differences, and show how to deal with them in four animations.


In four short animations we show the differences, where they come from, and that they need not stand in the way of successful cooperation. We helped the Goethe Institute in the implementation of the animations. Partly by sending a press release to relevant blogs, the animations had more than 500,000 views within a few weeks.


Made in Germany

Business and private affairs

Perception of time