Usage of animations & infographics
Maximum impact among your target audienceToo often, we see companies that have produced an animation, and just upload it online without some extra effort. When the number of views stays limited, the production is marked as expensive, having a low return on investment. However, this doesn’t have to be true. Below, we’ll give some examples of how animation can be successfully used to reach maximum impact among your audience.
You’re totally into your target audience But do you actually reach them?
You’ve determined your target audience, but are you actually reaching them? Buying a bike doesn’t make you a professional cyclist instantly. The same is true for animations. Creating a good animation, doesn’t mean everybody will watch it instantly. Reaching your target audience is key. Do you know what kind of media channels people use, in every part of your potential sales funnel? We’re here to help, and we’re happy to give you some more information to ensure your return on investment, and on minimal costs per animation view.
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Landing pages
Landing pagesFrom product info to sales pitch
A landing page is a page on a website, containing information on a certain subject, product or service. In combination with the right search terms or relevant adverts, you can redirect potential customers to a certain page on your website, where, next to the information relevant for your compaign, they will find an animation. Make sure you're using a good call to action, and make it easy for people to contact you.
Example of an animation used on landingpages. -
Social media
Social media From Instagram to LinkedIN
Social media is an important way to reach your audience. Perhaps your organization is are already very active on social media, and you have a large number of followers and thus a great potential range. But social media like Twitter, Facebook and LinkedIn now also offer excellent opportunities for paid campaigns to target your audience based on interests, age or location.
Example of an animation used on social media. -
Television
TelevisionFrom regional to national
Television remains a medium with a large potential range. Television commercials are still an important means of reaching a large audience. When producing a television commercial, it's crucial that it stands out, and triggers your audience. An animation is a good way to achieve this.
Example of one of our television commercials. -
Pre-rolls
Pre-rollsFrom Youtube to Vimeo
Pre-rolls are short promotional videos you often see prior to an online video. Pre-rolls are typically 5-20 seconds in length, and the user often has the option to skip the pre-roll after 5 seconds. Pre-rolls can be a very good way to reach viewers that are interested in a particular subject. Because there are only just a couple of seconds to trigger the viewer, it's extremely important to be original and communicate very effectively.
Example of one of our pre-roll animations. -
Mailings
Mailings From newsletter to birthday card
Digital newsletters sent by email are still an important tool to inform and keep in touch with existing customers. Referencing to an animation in such a newsletter is a handy way to inform your customers efficiently, and to have them visit your website. By using a video-brochure, which is a foldable paper brochure with a video screen and little speaker inside, companies have the ability to use animated video content in physical direct mailings. The video brochure is available in multiple (screen)sizes.
Example of an animation used in an emailing. -
Support
SupportFrom prevention to problem solving
For help-desks and support services, our animations are ideal to offer solutions for clients to freqeunt problems. This reduces the amount of time that needs to be spent to certain problems, and it raises customer satisfaction. Instruction aimations also offer an effective precautionary way to ensure the right application or installation of products and services.
Example of an animation used by support departments.
Amazed by the possibilities?We'll lend you a hand
The applications mentioned above only represent a small selection of the possibilities when using animation within corporate communication. The channel in which you are going to use the animation is highly dependent on the purpose, audience, budget and whether your audience can actually be reached through the particular medium. Together with you, we are happy to advise which channel and application works best for your desired goal.
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